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Going viral, in a good way

January 24, 2010
Mark Lyman

Up until about eight or nine years ago, if someone mentioned the word viral, it usually referred to something pertaining to or related to a virus (that's the "technical" definition). Today's definition of "viral" has broadened to include a phenomenon that exists when something "catches on" in society in a big way, often despite humble or simple beginnings. For example, this could include fashion trends, a viral e-mail (you know, the ones that say "you must send this to 50 people in the next five minutes or you'll have bad luck for the rest of the week"), a chain letter or viral video are common examples.



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